A christmas tale - Campaign

This Christmas video was delivered as a brand awareness campaign, designed to maximise reach and engagement rather than direct conversions. In under two weeks, the video was delivered 56,492 times to 33,667 unique users, building strong visibility for the brand.

Engagement levels were high, with the video played for over 15 seconds on 28,655 occasions at an efficient £0.02 cost per view, indicating strong audience retention. Although traffic was not a primary objective, the campaign still generated 402 link clicks at an average £1.24 CPC, with additional landing page visits providing added value beyond the core campaign goals.